Every generation throughout the ages have developed the relevant knowledge and skills to deal with their immediate world and circumstances. According to Dr. Kobus Neethling, this understanding has been entrenched so deeply into our existence that we have been conditioned to think in a particular way. The end result is narrow mindedness and an inability to use the entire brain to tap into our true potential. Kobus Neethiling Neethling spent most of his life studying the intricacies of the human brain. His qualifications are formidable. They include two Master’s degrees, a Doctorate, and a Post-Doctorate degree in the identification and development of creative behaviour, from the universities of Cape Town and Georgia in the USA.