Consider the sheer volume of negativity, distractions, and energy-draining factors that exist in the world today. Once you have done this, ask yourself how much it impacts the productivity of your staff and your business’s bottom line. Kobus Neethling The first step to injecting a refreshed flow of lucrative and creative ideas back into your business is accepting the fact that you need to improve staff morale. The best way to do this is to facilitate the generation of creative ideas. Dr. Kobus Neethling, president of the South African Creativity Foundation, has developed The Kobus Neethling Creativity Guide, the most acclaimed creativity curriculum in the world. The guide consists of courses intended to improve innovative thinking for employees across all levels of any business. The guide offers individuals and businesses
opportunities for personal training and development to complement their formal training and work experience. As Neethling puts it: “All organisations that pass through the programme have the opportunity to re-establish passion, energy and courage while gaining a high level of insight into the primary creative skills and the application of these
skills in business.” Flexibility is key in The Creativity Guide. It contains courses that can be customised to meet the requirements of any business.