Kobus Neethling on how creativity translates into business success
Creativity is available to everyone. This is the teaching of Kobus Neethling, internationally revered creativity expert and the only non American ever to receive the “The International Who’s Who of Intellectuals Award”. To Neethling, creativity is not just the preserve of poets or composers, but is available to all of us in whatever we do. The core of creativity is simply looking at the world with fresh eyes. The creative person has a new perspective on life. Things that were once impossible, are now possible. It is this new thinking that has a life-changing effect on those who take hold of it. Very few South Africans have had the positive effect on this country that Neethling has had. Week after week, at Neethling’s Place near Bela Bela, he trains groups of South Africans to be creative. His students range from corporate leaders and executives to civil society workers, teachers, civil servants, and anyone else seeking to grow as a person. Neethling’s work extends far beyond our borders, regularly taking him to North America, Europe and other continents.